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© 2024

Nike Taiwan HBL Pop-Up Store

Year: 2023
Category: Spatial Design



A pop-up store for the Taiwan High School Basketball League.






“It All Starts Here”Drawing inspiration from the tagline, we designed a store filled with campus and basketball elements. From the basketball court and lockers to the memory wall, we aim to recreate the scenes that young players have experienced during their high school basketball lives for our customers.




Render of the popup store. Basketball elements such as a backboard and court lines were adapted to align with the design direction, and school lockers were used as clothes racks.
A photo booth for customers. 
A memory wall with team flags and photos of the game.
The installation which is placed in the center of the popup store, which recreated the high school scene with related elements.


Basketball Wall to attract customers
Side Wall with the Lockup of Nike HBL












Creative Direction: Panyuchou
Spatial Design: Hao Chen